Workshop details

[ONLINE] Contingency marketing mix options: the case of the Cyprus hospitality businesses

Cyprus has been facing a series of unforeseen and economically dramatic crises over the last decade alone. Starting from the 2013 economic crunch and its unprecedented measures like the haircut, the Covid-19 pandemic, the enactment of Brexit, and then the war in Ukraine. As of this month, Cyprus’s economy is on the brink of another crisis with potentially huge, widespread impacts, the Israeli war. The hospitality businesses are required to – once again – urgently respond to the new challenges and adapt their plans. During this workshop, we will identify the marketing mix options of hospitality businesses, and evaluate their advantages and disadvantages.